Hi! I'm a UX/UI designer
UX/UI and product designer with an industrial design background. I don't design for the sake of design. I design for the people who use it.
Selected work
Work that shipped, and work that taught me.
Approach
“Every block of stone has a statue inside it, and it is the task of the sculptor to discover it.”
Michelangelo
I studied industrial design. Tangible products taught me to respect materials, limitations, and the person holding the object. Today, the material I work with is pixels, but the essence of the work remains the same: to eliminate everything that is unnecessary until the product becomes self-explanatory, and to offer the user exactly what they need.
01
Start with human needs
Before opening Figma, I analyze real-world behaviors and data.
02
Designing sustainable systems
Every screen I design becomes a reusable component of a system.
03
Launch first, then refine
Real-user testing teaches me more than a perfect prototype ever could.
What I do
From first sketch to the last pixel.
AI-assisted workflow
Prompts and repeatable workflows that put more ideas on the table, faster.
UX research
I watch how people really behave, then design for what they actually need.
AI tools
AI speeds up research and first concepts, so I spend more time on the decisions that matter.
UI craft
Layout, type, colour, icons and the small details that make a screen feel finished.
Design systems
Components, tokens and documentation that teams actually use.
Mobile product design
Onboarding, paywalls and subscription flows for iOS and Android.
Blog
Thinking out loud about design, AI and people.
Articles on product design, UX, AI and the psychology behind the digital products we use every day.
You're in my personal space for case studies, experiments and ideas. If you have a product in mind, I'd love to hear about it.